Archive for the ‘Marketing’ Category
Happy that the client is happy! eMail from client: This is AMAZING. It turned out great and we’re proud to show it! Looking forward to showing it and seeing the others!
Why is the Webisode called MBA Drive, watch and learn… In this webisode: info about the classes we’re taking, Sirius XM case study, Ethics, Marketing and more.
I’m getting excited about the Garden State Council SHRM Conference on Nov. 1-2. I’ll be talking about how video and social media has become a game changer for recruitment. Below is the full description of the presentation. I’ve also posted the presentation time, location and some other information. Presentation Description: Video, combined with the Internet, is a game-changer for recruiting. [...]
I was at NYU on Monday where Linkedin launched a new tool for college jobseekers called “Career Explorer.” The launch was sponsored by PriceWaterhouseCoopers, the Big 4 accounting firm, PwC hires many college student and their involvement in this initiative was surely and attempt to stand out from the rest of the Big 4 competitors. [...]
Things like parks are considered a public good. Public goods cost society money to maintain and abuse by a couple could result in the public good being ruined for the rest. So as I think about the debate of net neutrality and think about the recent Google and Verizon pact as reported by The New [...]
There’s much new chatter about .jobs (DotJobs) and rightly so because the process to register .jobs URLS should be fair. The chatter is also about the usefulness of .jobs. Back in 2006 I created a vlog (video blog) tittled “What is Dot Jobs,” at that point .jobs was still new, so the vlog was focused [...]
I recently attended a meeting of the GATEWAY SHRM Chapter in Jersey City, NJ. As the organization’s Social Media Chair, it is my duty to develop and execute on our social media strategy for the chapter. I say this because it ties into the presentation given by Steve Levy at the meeting– ”Social Media Isn’t [...]
Rachel Book (@RachelBook), Senior Manager, Talent Attraction at AT&T, demo’ing the AT&T iPhone recruitment app at the NYC Recruiting Meetup. The video is a little raw, but the content provides a overview of the app. For instance, it was interesting to learn that only two employers have iPhone app, AT&T was the first. The AT&T app is also [...]
I recently read John Zappe‘s feature on the $33M for an Army recruitment video game. GameSpot reported that $33M was spent over 10 years (year-by-year budget summary is below in Chart 1). Taking a deeper dive into the story, I learned that the military combined spent about $700 million on recruitment advertising during the President Bush years. $33M amounts to [...]
YouTube announced automated video captioning for videos. Converting audio to text in videos will make videos more accessible to deaf people or anyone searching for videos online, but it can also lead to several advantages for search engine optimization, too. YouTube already allows manual captioning, but most video uploaders don’t take advantage of that feature. [...]
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