There’s much new chatter about .jobs (DotJobs) and rightly so because the process to register .jobs URLS should be fair. The chatter is also about the usefulness of .jobs. Back in 2006 I created a vlog (video blog) tittled “What is Dot Jobs,” at that point .jobs was still new, so the vlog was focused on educating people about .jobs (the video is below). The .jobs strategy also resolved a major issue back then with company career page URLs, the URLs were too long and HR/recruitment couldn’t easily change the that issue. For example, many urls were something like http://www.companyname.com/default/hresources/employment.htm .
So the recommendation in many cases was a redirect using [companyname].jobs. This redirect was easy to market in printed materials or just vocalize.
Long URLs in general are still an issue, that’s why tinyurl.com, bit.ly and many others exist.
Very few URLs in themselves are the key to success. siliconvalley.jobs might seem like a goldmine, but why isn’t siliconvalleyjobs.com already? It’s because it’s what you “make of it” and the value you provide users on the site.
Today .jobs is slightly better way to shorten a URL than using tinyurl.com. So for the $150, or whatever the going rate is today) you can use .jobs. You can get .com at 1and1.com for $6.99. So, perhaps the format of ATTcareers.com or ATTjobs.com could also be use as redirects, for less $$ and you can easily use it in print or vocalize it. (BTW ATTcareers.com and ATTjobs.com redirect to ATT.com, why to the ATT careers page?)